Why use AI in product design
For designers, leveraging AI in product design adds tremendous value to the experience, allowing prompts through ChatGPT or other platforms to move beyond generic outputs to helpful suggestions; by typing and getting relevant stuff, teams can enhance their experience while focusing on high-impact work such as design, human input, strategic work, and creative work, leaving tasks like PRDs, docs, and feedback management to AI. This is especially powerful for smaller teams and faster-moving teams, as these tools streamline setup, moving forward planning, time management, efficiency, and overall productivity, while automation reduces workload, handles routine tasks, and enables workflow optimization.
The AI tools I rely on for product design may seem overhyped, but in practice, they transform my workflow and process, providing strong support through video clips, webinar demonstrations, and actionable usage, implementation, and integration tips.
🤖 Claude: the best of AI tools for product managers
Claude stands out among AI tools for product design, acting as a product-aware assistant that transforms how projects are handled. Using its Projects feature, I can manage project files, documents, kickoff notes, project brief, and even an MVP feature list with ease.
🔍 Perplexity: real-time deep research
Perplexity is an essential tool for designers and product design teams looking to streamline research and competitive analysis. It can summarize user feedback from Reddit, App Store reviews, and other community spaces, providing context on any product-related topic.
🎨 V0: prototyping interfaces without opening Figma
V0 allows designers to create interactive UIs and sketching directly from a PRD generated by Claude, without the need to open Figma. It leverages prompt inputs and reference screenshots from Mobbin to refine the visual layout.
💖 Lovable: a second take with a different design
Lovable offers a complementary approach to V0, providing results that are more polished and modern by refining prompt inputs and leveraging advanced tools for better outcomes.
💻 Cursor: turning concepts into working prototypes
Cursor seamlessly bridges workflow between design and code, complementing tools like V0 and Lovable to turn early prototypes into functional products. Designers can manage projects locally and replace placeholders with real data.
💎 Beacon AI: the "Grammarly" for product design
Beacon AI, powered by OnBeacon, helps developers and designers catch compiler errors, reduce manual reviews, and fix broken elements before user testing. It acts as a compiler within Figma.
Final thoughts (and what's next)
While AI won't handle the entire product design process for you, it can lighten your load when generating ideas, tackling problem solving, and suggesting a solution to complex decisions. Check out our full suite of Design Tools to complement your workflow.